Last August, SoilValues participated in the EAAE Congress in Bonn, where Marco Moretti presented the poster: โ€œ๐‚๐ก๐š๐ซ๐š๐œ๐ญ๐ž๐ซ๐ข๐ฌ๐ข๐ง๐  ๐’๐จ๐ข๐ฅ ๐‡๐ž๐š๐ฅ๐ญ๐ก ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐Œ๐จ๐๐ž๐ฅ๐ฌ ๐š๐ฌ ๐’๐จ๐œ๐ข๐š๐ฅ ๐ˆ๐ง๐ง๐จ๐ฏ๐š๐ญ๐ข๐จ๐ง๐ฌ: ๐ˆ๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ ๐Ÿ๐ซ๐จ๐ฆ ๐’๐ข๐ฑ ๐„๐” ๐‚๐š๐ฌ๐ž ๐’๐ญ๐ฎ๐๐ข๐ž๐ฌโ€

Soil degradation represents a pressing challenge in Europe. This has prompted not only policy responses but also the emergence of numerous bottom-up, grassroots initiatives centred on soil health โ€” collectively referred to as ๐’๐จ๐ข๐ฅ ๐‡๐ž๐š๐ฅ๐ญ๐ก ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐Œ๐จ๐๐ž๐ฅ๐ฌ (๐’๐‡๐๐Œ๐ฌ). These models often entail changes in social relations, yet such dimensions remain largely overlooked compared with the technological and economic aspects of SHBMs.

The aim of this study was therefore to examine how SHBMs reshape social relations, and how these evolve over time, by adopting a ๐’๐จ๐œ๐ข๐š๐ฅ ๐ˆ๐ง๐ง๐จ๐ฏ๐š๐ญ๐ข๐จ๐ง perspective. A descriptive case study approach was employed within the SoilValues project, with six SHBMs selected across different European contexts. This poster discussed three of these cases. Preliminary findings highlighted:

๐Ÿ”นThe ๐œ๐ž๐ง๐ญ๐ซ๐š๐ฅ๐ข๐ญ๐ฒ ๐จ๐Ÿ ๐ญ๐ž๐ซ๐ซ๐ข๐ญ๐จ๐ซ๐ฒ, as SHBMs are deeply embedded in local contexts;

๐Ÿ”นThe ๐ซ๐ž๐๐ž๐Ÿ๐ข๐ง๐ข๐ญ๐ข๐จ๐ง ๐จ๐Ÿ ๐Ÿ๐š๐ซ๐ฆ๐ž๐ซ๐ฌโ€™ ๐ซ๐จ๐ฅ๐ž๐ฌ as land stewards and key members of rural communities, beyond their function as food producers;

๐Ÿ”นThe ๐ซ๐จ๐ฅ๐ž ๐จ๐Ÿ ๐œ๐ข๐ญ๐ข๐ณ๐ž๐ง ๐š๐œ๐ญ๐ข๐จ๐ง as a key driver, often in response to political inertia or to surpass legal requirements;

๐Ÿ”นThe potential of SHBMs arising from ๐œ๐จ๐จ๐ฉ๐ž๐ซ๐š๐ญ๐ข๐จ๐ง ๐›๐ž๐ญ๐ฐ๐ž๐ž๐ง ๐ฉ๐ฎ๐›๐ฅ๐ข๐œ ๐š๐ฎ๐ญ๐ก๐จ๐ซ๐ข๐ญ๐ข๐ž๐ฌ ๐š๐ง๐ ๐ฆ๐š๐ซ๐ค๐ž๐ญ ๐š๐œ๐ญ๐จ๐ซ๐ฌ, generating benefits for society as a whole.

This work illustrates how innovative business models can drive both ecological and social change โ€” contributing to a more resilient and sustainable future for Europeโ€™s soils. Many thanks to Marco Moretti, Kato Van Ruymbeke, Kasper Krabbe, Martin Thorsรธe and Erik Mathijs for their valuable contributions to this research and their commitment to advancing sustainable, farmer-centered innovation!

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