Socially accepted value chain for healthy soil management on arable land
The main purpose of this Testing Ground is to further develop and analyse a business model with value chain actors and stakeholders that provides a fair and socially accepted price premium for soil health benefits. The purpose of the case(s) initially identified for the testing ground is to provide farmers with a price premium for fulfilling a set of criteria reflecting product quality and sustainability (healthy) soil management.
High motivation of local actors for engagement in the testing groung with complementary roles and expertise. Embedded in local / regional relevance of sustainable value chains addressing soil management issues, proximity to metropolitan region provides context and opportunities to further analyse social acceptability of business model(s).
The working group includes a range of value chain stakeholders from farmers to mills. Further stakeholders involved in the initiatives are the Chamber of Agriculture
with its local offices and advisory services, farmers union, Raiffeisen-Cooperative, local associations such as the Climate Protection Agency Mittelweser, local authorities and research organisations.
Collaboration of farmers with other stakeholders in working group, contractually engaged in contract farming.
Who is rewarded?
Price premium paid to farmers, business model must also be economically viable for other value chain actors such as mills.
Farmers are paid through higher price (e.g. through contract farming), society mobilises its members to buy products, mills and other value chain actors.